PHLEARN – The Ultimate Guide to Product Photography

0 86
About this Class

For more than a decade, Ross Floyd has developed his skills and knowledge of product photography working with dozens of clients and taking over 70,000 professional images. In this tutorial, he breaks down the theory and fundamentals of lighting objects, how to accurately represent products in an image, and the business side of building and maintaining strong client relationships.

The Ultimate Guide to Product Photography Download
The Ultimate Guide to Product Photography Download
What’s Included

23 Video Tutorials   |   15 Sample Images

Class Instructors

Aaron Nace – PHLEARN Founder   |   Ross Floyd – Professional Product Photographer

What is Product Photography?

Think of your favorite bag or piece of furniture. What is it you like most about it? Maybe it’s the texture and feel of the materials. Maybe it’s the unique shape or design. Maybe it’s the small details and craftsmanship. We teach you how to express these ideas and more through the tools and techniques of photography.

Learn from a Professional Photographer

With over 70,000 images—from designer furniture to fine art, luxury bags to one-of-a-kind treasures—Ross Floyd has photographed it all. Learn from a master of the craft on how to capture the best images possible for eCommerce, print, and web.

Art & Business

Product photography is equal parts art and business. For every creative decision you make, there’s a dozen decisions being made by a client that needs you to help tell their story. Learn how to balance the craft of photography with the business side of finding, keeping, and collaborating with clients.

Product Photography Tips & Techniques

We all know that to be a photographer, you’ll need some combination of cameras, lenses, and lights to capture images. But what about stands, lighting modifiers, and materials to create backgrounds? We break down everything a working product photographer uses to bring products to life in a photo.

Working with Clients

As a product photographer, your clients are creators, builders, and entrepreneurs. They are experts that need an expert to help them tell the story of their products through photographs. Get valuable advice from a working professional that knows how to take direction and build long-lasting relationships, all while exploring their own creative ideas.

Backgrounds & Set Design

The background is almost as important as the product itself. Need a pure white background for an eCommerce website? Use a white seamless. Your client needs to fill up a magazine spread? Time to build a set and tell a larger story. We even teach you tricks that will save you time, like turning a pure white sweep into a pitch black background by simply changing the lighting.

Lighting & Theory

Having a strong grasp of lighting fundamentals will often separate a good product photographer from a great one. We break down how to use light to express the most information about the products you’re shooting. Learn about quality of light, modifying light, and how to use light to describe shape, dimension, and texture.

Quality of Light

In photography, there’s much more to light than ‘on’ and ‘off’. Light can be controlled, shaped, and sculpted in ways to reveal more about the objects you’re photographing. We show you how to utilize hard light, soft light, and every step in-between to bring out all of the beautiful details in a product.

Photoshoot Best Practices

As a photographer, your job isn’t just to take photos. You’re also in charge of making sure a photoshoot is safe, efficient, and comfortable for everyone involved. See how a professional balances working with clients, models, and crew all while working to capture the best images possible.

Source

Visit   

The Ultimate Guide to Product Photography Download

   Download [4.0 GB]

If This Post is Helpful to You Leave a Comment Down Below Also Share This Post on Social Media by Clicking The Button Below

You might also like

Leave A Reply

Your email address will not be published.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. AcceptRead More