Russ Henneberry – Search Marketing Mastery Download

Think SEO is dead?

Nope. SEO isn’t dead, but it has changed.

Thanks to Google’s Panda and Penguin updates, the old rules of SEO no longer apply. Today, to get ranked (and stay ranked), site owners need to emphasize user experience over traditional variables such as links and keyword density.

More importantly, they need to optimize based on the user’s INTENT (and not just the search bots). This is quite simply the biggest shift to occur in Search Marketing since the launch of Google.

Modern search marketing has an entirely new set of rules than older, outdated forms of SEO:

STEP 1: Identify the INTENT and context of the prospect. (This is easier than you think once you have the tools and know how it’s done.)

STEP 2: Create an asset (i.e. blog post, podcast, sales page, product detail page, tool, pricing page, etc.) that satisfies that intent.

STEP 3: Determine where those assets should “live.” (IMPORTANT: SEO is no longer about Google, exclusively. Modern Search Marketers understand that search marketing now includes channels such as YouTube, Amazon, Pinterest, your own website/blog, iTunes, and even local search sites such as Yelp.)

STEP 4: Anticipate the next logical step the searcher will take, and build your user experience around that “ascension target.” (For example, if I’m Googling a term like ‘freshbooks pricing’, a FREE 14-Day Trial offer is a proper ascension path for that intent.)

If all this seems complicated, it’s really not.

BUT the rules have changed, and if you want to compete in the search channels today, you need to understand these new rules and the step-by-step process for implementing them.

And fortunately, that’s exactly what you’re about to learn…

I’m not going to spend a lot of time convincing you on the importance of search marketing…

The fact is, 95% of marketers are already utilizing some form of marketing and 90% of buyers say “they’ll find you” when they’re ready to buy…

…so search marketing is quite simply: unavoidable!

And why would you want to avoid it?

Right now, at this very moment, there are cash-in-hand buyers looking for your product or service, and if you can ensure that these find YOU (instead of your competitors), most of the truly “hard work” of marketing is done.

There’s just one problem: Most search marketers are still acting like it’s 2009. They’re the proverbial ostrich with their head stuck in the sand…unwilling to admit that search has changed.

That’s where you come in.

As a Certified Search Marketing Specialist, you are uniquely qualified to help brands establish an organic traffic strategy that generates more inbound traffic and leads through multiple search channels (not just Google).

More specifically, in this Master Class and Certification, you’ll learn:

In this master class, you’ll learn:

How to use the Intent-Based Keyword Research Planner to make your products and services discoverable when your prospects are ready to buy.
The 7-Point “Search Health Audit Checklist” that trains you to identify and remove crippling search issues (Keyword research, content and link building are useless until you remove these problems.)
How to use UXO and RXO best practice to build a “white hat”, sustainable search strategy that plays by post-Penguin and Panda rules.
The 11-point domain level SEO audit that trains you to identify and remove crippling search issues that must be fixed first (Keyword research, content and link building are useless until you remove these problems.)
A simple Google “command” that identifies SEO problems in 5-minutes or less. (This old search marketer’s trick instantly reveals major issues you’re having with Google like page structure, indexing and “negative SEO” problems.)
The 12-Point page level SEO audit you’ll apply to every important page on your website (Get pages ranked by hunting down and fixing issues like keyword cannibalization, page redirect issues and duplicate content.)
The simple 4-Step blog post update process that leverages Google’s “QDF algorithm” and breathes new life into the content you’ve already spent time and energy creating.
7 natural ways to build authoritative backlinks to your website so you can get your site ranked for the keywords that matter without feeling “icky” about it.

In short, Search Marketing Specialists (a.k.a. “SEO Masters”) are able to not only increase search rankings and drive traffic …they are able to transform that traffic into leads and sales.

If you’re interested in becoming such a “SEO Master,” then I have one question for you…