By using this site, you agree to the Privacy Policy and Terms of Use.
Accept

Course Drive

Download Top Udemy,Lynda,Packtpub and other courses

  • Home
  • Udemy
  • Lynda
  • Others
    • FrontendMasters
    • MasterClass
    • Udacity
  • Request Course
  • Contact Us
Aa

Course Drive

Download Top Udemy,Lynda,Packtpub and other courses

Aa
Have an existing account? Sign In
Follow US
Course Drive > Udemy > Design > The Branding Masterclass The Entire Brand Design Process
Design

The Branding Masterclass The Entire Brand Design Process

Last updated: 2022/12/08 at 6:50 AM
ADMIN December 8, 2022
Share
7 Min Read
SHARE

The Branding Masterclass The Entire Brand Design Process Download

Sketching, Graphic Design, Logo Design, Brand Voice, Color & Typographic Systems, Portfolio and Client Presentations The Branding Masterclass The Entire Brand Design Process

What you’ll learn

  • The Entire Branding Process from Sketch to Finished Client Presentation
  • Understand Everything About Client Briefs
  • Learn to Ask the Right Questions to the Client
  • Learn to Conduct Client and Competitor Research
  • Find Your Target Audience and Product Customer Profiles and Personas
  • Find Your Style Direction and Produce Stylescapes, Moodboards and Other Presentations
  • Find a Brand’s Position in the Market
  • Work through Word Association Exercises, Word Mapping and Learn HOW to Brainstorm
  • Learn How to Sketch and Sketch Various Concepts
  • Learn How to Select Concepts for Further Development
  • Work through the ENTIRE Logo Design Process
  • Learn How to Choose the Right Typeface
  • Develop a Typographic System
  • Create a Flexible Color System
  • Understanding Color Psychology and its Effect on Brand Design
  • Working with Projects and Mockups to Further Develop Color Palettes
  • Applying Our Brand Systems to Real World Projects like T-Shirt and Bag Designs
  • Learn How to Write Ad Copy for your Brand
  • Creating and Writing your Brand Voice and Language
  • Create Photography Rules for Brands
  • Create a Full Client Presentation
  • Creating a Behance Portfolio Case Study
  • Understanding the Basics of Brand Standards and Brand Guidelines

Requirements

  • Access to Photo Editing and a Vector Editing Program (This course uses Adobe Photoshop and Adobe Illustrator)
  • Basic Working Knowledge of a Photo Editing or Vector Editing Program

Description

This course covers all aspects of the brand design process. From sketching to portfolio presentations there is not one thing this class leaves out. It is massive covering topics such as:

  • Understanding Client Briefs
  • Learning to Ask the Right Questions
  • Client and Competitor Research
  • Finding a Target Audience
  • Creating a Customer Persona
  • Finding a Style Direction
  • Finding a Brand’s Position in the Market
  • Word Association Exercises
  • Word Mapping and Other Brainstorming Activities
  • Sketching Concepts
  • Learn How to be Creative
  • How to Select Concepts for Further Development
  • The Entire Logo Design Process
  • Picking the Right Typeface
  • Gridding and Finalizing Our Logos
  • Creating a Logo System
  • Creating Typographic System
  • Creating a Flexible Color System
  • Understanding Color Psychology and its Effect on Brand Design
  • Working with Projects and Mockups to Further Develop Color Palettes
  • Applying Our Brand Systems to Real World Projects
  • Learn How to Write Ad Copy for your Brand
  • Creating and Writing your Brand Voice and Language
  • Creating Photography Rules for Brands
  • Developing a Full Client Presentation
  • Creating a Behance Portfolio Case Study
  • Understanding the Basics of Brand Standards and Brand Guidelines

The brand development process plays a critical part of the marketing and success of a company. I want to show you not only what successful brand design looks like but also how to brainstorm these concepts and ideas to finally turn that spark of an idea into a fully finished project ready for the client presentation, your portfolio and the world.

This class gently guides you through this process with a practical real world branding project using a case study for a sushi restaurant and delivery service. I created this course so you can start to offer branding packages to land bigger higher paying clients and propel yourself to the next level in your design career.

This course gives you the tools to know how to spark creativity, ideas, concepts and put them into motion. We go over several tools to help prevent creators block and to make it easy to come up with ideas that are relevant, authentic and meaningful.

Looking at blank pages never have to be scary again. You will feel confident filling those pages with finished polished content that will wow your potential clients.

We will work on building a finished case study presentation for you to start building a strong portfolio. We will work on creating both a client presentation and a brand guidelines manual to help people know how to use your brand design and identity system you developed.

This course has a nice balance of theory and practical software projects. This class is for those who have taken any of my software courses or have basic knowledge of Adobe Photoshop and Adobe Illustrator or Adobe alternatives design programs as we will not cover the beginner level software basics.

This course comes loaded with a 50 page brand design guide that details the entire class in an easy to read accessible pdf. This course comes with style presentation Adobe photoshop template, an Adobe Illustrator brand presentation template and an Adobe Photoshop Behance portfolio template and more.

Ready to start changing more, elevate your design offerings and change the direction of your career? Want to be a designer that understands both the business and design aspect of the branding process to craft strong brands. I will see you in the first lesson.

Who this course is for:

  • Graphic designers wanting to learn more about the entire branding and brand design process
  • Anyone wanting to add brand packages to their client offerings
  • Anyone interested in the Logo Design Process
  • Anyone wanting to go deeper with design theory and see it applied to a real world brand design project
  • Anyone wanting to learn how to be creative, brainstorm and come up with concepts and ideas
  • Anyone wanting to build a portfolio
The Branding Masterclass The Entire Brand Design Process Free Download

Direct Download (Part 1)  

Direct Download (Part 2)  

Direct Download (Part 3)  

Source: https://www.udemy.com/course/the-branding-masterclass-the-entire-brand-design-process/
ADMIN December 8, 2022
Share this Article
Facebook Twitter Whatsapp Whatsapp Reddit Telegram Email Copy Link
Previous Article NLP Natural Language Processing with Python NLP – Natural Language Processing with Python
Next Article Regular Expressions for Beginners and Beyond! With Exercises
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You Might Also Like

Design

The Freelance Masterclass: For Creatives

February 4, 2023
Design

Illustrator on the iPad MasterClass

February 2, 2023
Design

Creative Infographics in PowerPoint

January 19, 2023
Design

Become a CSS Master: Code 30 Projects in 30 Days

December 20, 2022
Design

WordPress Development with Bootstrap: The Complete Course

December 20, 2022
Design

Graphic Design Theory – Psychology of Design

December 13, 2022
Design

Canva 2022 Graphic Design Class | Latest Canva Version 3.0

December 13, 2022
Design

Graphic Design Portfolio and Creative Design Basics

December 12, 2022
Previous Next

Weekly Popular

The Complete Financial Analyst Course 2023
Finance & Accounting
Website Design With HTML CSS And JavaScript For Beginners
Website Design With HTML, CSS And JavaScript For Beginners
Development
2022 Python Data Analysis & Visualization Masterclass
Development
Recursion, Backtracking and Dynamic Programming in Java
IT & Software
The Freelance Masterclass: For Creatives
Design

Recent Posts

Microsoft Excel: Business Intelligence w/ Power Query & DAX
Office Productivity
Complete Guide to Build IOT Things from Scratch to Market
Development
Visually Effective Excel Dashboards
Office Productivity
Selenium WebDriver: JavaScript Automation For Beginners
Development
Website Design With HTML CSS And JavaScript For Beginners
Website Design With HTML, CSS And JavaScript For Beginners
Development
Follow US

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?